Our Story so far

We started 2019. The original idea was to combine Antti’s background of Finance with Emil’s background in IT to create a consultancy which would combine both into becoming a toolkit for entrepreneurs.

Then at the start of the Covid pandemic, we had to quickly adapt to a changing environment. 

Our first objective was to utilize our financial expertise to help as many companies as possible to acquire the funds they needed. We signed over 500 customers within the first 6 months of 2020. Our unique concept enabled us to not only acquire the funds for our customers but to also then fulfill their grant related projects. 

And later that year we expanded our offering to help companies attract investors, Yepzon was our first customer case where their share issue resulted in around 1.3 million euro. 

We have since then continued to improve our offering and worked with companies from Greentech, IoT to Restaurants both domestically and internationally, and we are now launching a new marketplace Osaketori.net. The goal of this platform is to increase the liquidity of non-listed shares, further lowering the bar for Finnish investing. 

And by serving entrepreneurs and investors at the same time we’re creating synergies through cross sales. 

We are continuing focusing on IT and Finance, and we’re now setting up our subsidiary White Bear Oy which focuses on Blockchain, Crypto, NFTs and other innovative fintech solutions with our own inhouse blockchain team.

Who we are

We are a professional team of marketing specialists, IT-professionals and finance experts. Challenge us to develop your business to a top level!

Antti Parviainen Chairman of the board

Antti is a board professional and has extensive experience in various financial expert and management positions. Antti has worked as an investment bank professional in derivatives department, and he headed Nordea bank’s investment unit for over 10 years. He has also experience in starting new businesses like financial service company Innovestor Ltd. and consulting company Sterly Ltd. Antti has served as a board member and chairman of companies in various industries e.g. finance, construction, retail and IT. Antti has written several books in the field of finance and investing.

Emil Östlin CEO, Board Member

Emil is a lifelong entrepreneur focused within IT, his original start was within web development but later went into Systems Design in the game industry, throughout his entire career Emil has been involved in startups and is used to taking on multiple roles and working in a very dynamic environment.

Pasi Moisio Advisor, Board Member

Pasi has 20+ years of experience in the Nordic IT industry. Previously at IBM in different management and sales positions, focusing on the business development of the IBM ecosystem. Prior to that Pasi was co-founder and managing director of two Finnish IT start-ups that were later acquired by large international companies. Pasi has an extensive network of IT professionals throughout Europe. Sterly’s board member since September 2021.

Tuukka Moisio COO

Tuukka has a long history of working with startups, his main expertise has been within management and business development, his expertise within tech and business is very wide and brings a huge amount of drive and structure to the Sterly team.

Vili Weurlander Sales manager

Vili is a true salesman and our first dedicated salesperson at Sterly, his main strengths are connecting with people and finding common ground, his main activities are to bridge connections between Sterly and new opportunities for Sterly’s future.

Jonni Laine Marketing & communications

Jonni is a marketing and branding specialist who understands how brands evolve and connect with their customers, his tremendous effort within marketing has helped multiple of our customers exceed their expectations of Sterly’s capabilities.

Säde Torkki Project Manager

Säde brings a much needed structure and organization to Sterly’s team. Her knowledge within information technology and service management allows her to quickly adapt to customers requests and is constantly impressing our clients with her in-depth knowledge.

Duc Ta Tech Lead

Duc has over 10 years’ experience in software engineering, distributed systems and cloud services. He has been working in different scales of products and inter-cultural teams to help customers deliver quality solutions as well as stay up to date with current technology.

Dennis Von Kraemer Key Account Manager

Dennis is a sales professional and has extensive experience in various startup and sales positions. Dennis has worked in both big corporations and small companies where he has had both management and specialist positions. He has a deep knowledge in customer understanding and relationship management. Dennis is working in Sterly within customer relationships, sales and marketing but you can be in touch with him regarding anything your company needs.