Design & Development

Sterly designs and builds online visibility for companies looking to expand their brands to a new level.

Website Development

We create successful and productive online visibility for companies looking to expand their existing sales channels or establish new ones.

Digital Marketing

Do you want to increase your sales online?
We promise genuine results using digital channels.

Search Engine Optimization

Gain visibility on Google to grow your customer base.

Marketing Starter Pack

Give your business a digital boost with Sterly's starter pack!

Share issues

We help companies to raise private funding by consulting them with share issues.

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Public funding

We help companies to get public funding.

Kriisirahoitus

How did we cope with the huge increase in staff as we helped hundreds of companies overcome the interest rate crisis?

  • Case Studies

    Veterinary appointment on an online platform is a modern solution

    Covid-19 pandemic forced companies to take a leap and reinvent their services to better suit the new environment. Read more how we helped a veterinary clinic to create an online platform for their services.

    Gamifying children’s health

    COVID-19 Hit Finland and the implications were immeasurable, naturally, the industries who relied on people attending their premises were impacted heavily. Here's how we helped Buugi a SportsCenter in Jyväskylä.

    Kriisirahoitus.fi

    How we helped hundreds of Finnish companies raise much-needed funding during the Covid-19 pandemic.

Veterinary appointment on an online platform is a modern solution

Covid-19 pandemic forced companies to take a leap and reinvent their services to better suit the new environment. Read more how we helped a veterinary clinic to create an online platform for their services.

Gamifying children’s health

COVID-19 Hit Finland and the implications were immeasurable, naturally, the industries who relied on people attending their premises were impacted heavily. Here's how we helped Buugi a SportsCenter in Jyväskylä.

Kriisirahoitus.fi

How we helped hundreds of Finnish companies raise much-needed funding during the Covid-19 pandemic.

  • Blog
    sales-driven-customer-management

    Sales-Driven Customer Management

    If you read my previous blog post, your website is now great and is pushing new customers for your business, […]

    websites-are-your-best-seller

    Websites are your best seller

    Usually, when designing a website project, you probably even focus too much on the overall look of the pages: good […]

  • News

    1.11.2021

    Sterly Oy’s Board of Directors decided to arrange its first directed share issue in February 2022. The size of the share issue will be EUR 500,000 and the minimum investment EUR 25,000. The share issue is primarily aimed at angel investors familiar with international business, information technology, cryptocurrencies or the fintech industry. The exact details of the share issue will be published at the turn of the year.

    18.10.2021

    Sterly Oy is one of the first Finnish consulting companies to start accepting cryptocurrencies as a means of payment. In the future, our service can be paid in Bitcoin and Ethereum currencies. Sterly Oy invoiced its first invoice in Bitcoins on October 14, 2021.

    1.10.2021

    Sterly Oy’s internationalization is progressing according to plan. Sterly Oy’s services have aroused special interest in Sweden, but sales have also been made to some extent in Asia.

    15.9.2021

    Sterly Oy and IBM have signed a Business Partner Agreement. This further extends Sterly’s capabilities to offer world class technology to our clients. In the starting phase Sterly’s focus areas are IBM’s infrastructure, cloud and blockchain solutions.

    12.9.2021

    Sterly Oy entered the Business Finland tempo program with its new innovative share issue concept. In Sterly Oy’s model, the customer arranges the share issue himself, but Sterly Oy brings the customer all the necessary tools and expertise for the success of the share issue. The service model includes everything from preparing documentation, to the Landing site and to digital marketing of the site.

    5.7.2021

    Clewat Oy raised almost EUR 500,000 more share capital through a share issue carried out by Sterly Oy. Clewat Oy is a Finnish technology company specializing in the cleaning of seas and other water bodies.

    26.3.2021

    Sterly Oy acquired the aktsetori.net service from AJ Sijoitus Oy. The stock market is focused on the secondary market trading of unlisted shares. All shares in the form of shares can be sold on the trading venue, be it a golf share, a telephone share or a share of a limited liability company engaged in a traditional business. The stock market will be opened to the public in autumn 2021 at www.osaketori.net.

sales-driven-customer-management

Sales-Driven Customer Management

If you read my previous blog post, your website is now great and is pushing new customers for your business, […]

websites-are-your-best-seller

Websites are your best seller

Usually, when designing a website project, you probably even focus too much on the overall look of the pages: good […]

1.11.2021

Sterly Oy’s Board of Directors decided to arrange its first directed share issue in February 2022. The size of the share issue will be EUR 500,000 and the minimum investment EUR 25,000. The share issue is primarily aimed at angel investors familiar with international business, information technology, cryptocurrencies or the fintech industry. The exact details of the share issue will be published at the turn of the year.

18.10.2021

Sterly Oy is one of the first Finnish consulting companies to start accepting cryptocurrencies as a means of payment. In the future, our service can be paid in Bitcoin and Ethereum currencies. Sterly Oy invoiced its first invoice in Bitcoins on October 14, 2021.

1.10.2021

Sterly Oy’s internationalization is progressing according to plan. Sterly Oy’s services have aroused special interest in Sweden, but sales have also been made to some extent in Asia.

15.9.2021

Sterly Oy and IBM have signed a Business Partner Agreement. This further extends Sterly’s capabilities to offer world class technology to our clients. In the starting phase Sterly’s focus areas are IBM’s infrastructure, cloud and blockchain solutions.

12.9.2021

Sterly Oy entered the Business Finland tempo program with its new innovative share issue concept. In Sterly Oy’s model, the customer arranges the share issue himself, but Sterly Oy brings the customer all the necessary tools and expertise for the success of the share issue. The service model includes everything from preparing documentation, to the Landing site and to digital marketing of the site.

5.7.2021

Clewat Oy raised almost EUR 500,000 more share capital through a share issue carried out by Sterly Oy. Clewat Oy is a Finnish technology company specializing in the cleaning of seas and other water bodies.

26.3.2021

Sterly Oy acquired the aktsetori.net service from AJ Sijoitus Oy. The stock market is focused on the secondary market trading of unlisted shares. All shares in the form of shares can be sold on the trading venue, be it a golf share, a telephone share or a share of a limited liability company engaged in a traditional business. The stock market will be opened to the public in autumn 2021 at www.osaketori.net.

Usually, when designing a website project, you probably even focus too much on the overall look of the pages: good looking pages are sure to bring in customers! First, the visual look is, of course, as subjective as any other creative project, and it may be impossible to measure. This problem can be somewhat alleviated by defining some objective measure to measure the success of a website. The indicators can be used to derive objective facts from subjective issues: for example, the color scheme of blue seemed to bring a slightly higher time to visit the site than black, even though the project manager thought black was better.

I dare to say that some websites are objectively better…
…than others

New websites usually fix the problem: old websites don’t bring in additional sales. Although the problem has been identified at an early stage, it may be forgotten as the process progresses. The focus shifts back to the subjective and the emotional. The designer thinks the new illustrations will increase sales, but it’s still just an opinion, not a fact. This is usually due to personal and biased views or lack of professionalism. Emotional experience and knowledge-based professionalism make a difference.

We approach website development in terms of experimentation and iterations. Elements that increase sales are easy to test; taking advantage of objective metrics, nothing has to be left to guesswork. When we start a new project, we start it with proven methods. However, nothing is done based on a feeling, but every detail of the site is tested. 

Customer psychology

Step into your customer’s shoes. Who are they? What problems do they need solutions to? What kind of service do your competitors offer them, and why should they choose you?

Your customer is on the way from identifying the problem through supplier selection to the purchasing decision. Once you understand this, you need to be in the right place, at the right time. Your website (and your digital marketing) should support this strategy. 

When a potential customer arrives at your site, it must become clear to them – in the least amount of time – the superiority of the service you provide to their situation. However, the customer also has their doubts: how does he know that you can be trusted?

Well placed “free return within 30 days!” will win you customers. 

It is clear that describing the goodness of a limited-use product is easier than a B2B service, which has a myriad of main uses. It’s easier to sell a burger to a hungry person than a customer management system for a construction company. Formulating the right message in the B2B world is tricky. The attention of the Internet user is bouncing from place to place, and the competition for that attention is fiercer than ever before. If a potential customer reads the wrong message on your page, they will likely switch to a competitor.

If your company has multi-purpose products or services, you need to make sure that the visitor ends up on a product page tailored to their specific use. The customer’s journey should consist of as few clicks as possible and as little text as possible (studies show that 250 additional words are enough to reduce the chances of making a purchase decision https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/).

What kind of page is selling then?

Often a website is thought to be some kind of technical document that needs to be read in the slightest detail about the product. Or the site is full of something you like to talk about yourself. However, these things do not sell.

So what should there read then?

1.    It is a customer journey

How did the customer end up on this particular page? If you have a marketing campaign that drives customers to you, your page should continue the story that the ad started with. What is the next logical step for the customer? For example, if you rent a car, there is an offer in a good ad. The page itself should continue with this offer and provide the customer with an easy way to proceed with, say, the big “Rent Now!” button.  

Think about what happened to the customer before going to the page, and think about the next step.

2.    Build trust

You can always say that your product is the best in town and you can have the finest website. However, it doesn’t matter at all if no one trusts you.

For example, you can win a trust: 

3.    Traffic is not your best metric

Your visitors can be divided into at least three categories: Your Business, Your Customer, and the Unknowns. 

Now we focus on the Unknowns: to them you want to sell. Your job is to offer them something they are interested in. If your product is not universally interesting to everyone, you need to make sure you are getting the right kind of traffic to your site.

It’s much better if you get 1,000 visitors to your site interested in your service than 10,000 random visitors. If the latter has become a problem, there are a few ways to find out the causes. If a lot of “wrong kind” people visit your site, the reason for that is usually found in your ads. It can also be that search engines put you high on the wrong keywords, so it’s worth considering your search engine optimization

What can I do?

Check your ad: what kind of message do they convey, can they be understood in many ways? What kind of person would click on such an ad? Is your ideal customer different?

See from Google Analytics what sources your traffic is coming from. It may well be that much of your traffic comes from an irrelevant source. Of course, this is not a bad thing in itself, but it may explain the lack of customers.

See the Googlen search console to see which keywords are getting your clicks. Maybe your pages are high on keywords your customers aren’t looking for. For example, if we at Sterly were writing articles about coding and getting traffic from coding students and not from you – our potential customer – we wouldn’t be happy.

Note: we understand that not everyone uses the services listed above, so please explore the option that is right for you. If you don’t use any kind of analytics in your digital strategy and want to grow your business online, we highly recommend starting to measure. Data-driven decision-making is always better than guesswork.

4.    Keep your websites simple

Less is better – a bit like this song. Less text helps increase a customer’s likelihood of making a purchase decision. A well-written sales text is easy to read, concise, and makes the reader easily understand the answers to the “What” and “Why” questions.

Anna arvostelu

Contact us

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